Its integration with Pardot Account Engagement provides detailed insights into how your prospects and customers interact with sessions on GoToWebinar.
Benefits of integration
Engagement Tracking: By integrating Pardot Account Engagement telegram filipina with GoToWebinar, you can track and evaluate account engagement in your webinars. This includes who registers, attends, and actively participates in your online events.
More precise segmentation: With webinar account engagement information, you can create more precise segments in Pardot. This allows you to further personalize your messages and campaigns, ensuring they reach the right people at the right time.
Enhanced Automation: You can set up automated workflows in Pardot based on webinar participation. For example, you can automatically send targeted follow-up emails to those who attended a webinar or to those who registered but did not attend.
Comprehensive Analytics: With detailed insights into your webinar performance right in Pardot, you can measure the impact of your online events on your customer engagement goals.
Points to consider
Adding the GoToWebinar Connector in Pardot
From Administration -> Connectors, you can configure the GoToWebinar connector in just a few steps.
Webinar Fields
Thanks to the integration, these fields are created to be used:
In the completion actions and page actions, there is an option “register for webinar” that allows the user to register for a full webinar if they have filled out a subscription form.