Establish your metrics and KPIs

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That said, there’s not necessarily a right or wrong answer when it comes to assessing which platforms are right for you. But, when considering which you should use, you should focus on where your audience spends their time, and what their needs are.

Remember, if your ideal client download free usa email database isn’t active on a certain platform, there’s no need for you to spend time and marketing budget there. For example, if you’re selling an aspirational lifestyle to Millennials, then it’s probably wiser for you to spend your time and budget on Instagram and TikTok than it is to pour budget into a LinkedIn marketing strategy.


Now, focus on the social media metrics that matter to your business. The best social media strategies focus on metrics such as:

Reach
Clicks
Engagement
Hashtag performance
Organic likes
Brand sentiment



4. Research your competition
At this stage of the process, you should run a competitor analysis. This will help you learn more about who your competition is, what they’re doing well, and what they’re doing badly.