The expectation was to confirm the hypothesis that uk whatsapp number a page with video would generate more interest in the search results and receive more clicks. In reality, everything turned out differently, and sites lost one fifth of their organic traffic. It is highly undesirable to joke with the title tag. And experimenting without 100% certainty of the result is downright dangerous.
Sites were losing one-fifth of their traffic due to the word 'video' in article page titles Sites lost one-fifth of their traffic due to the word 'video' in article page titles Seasonal words in titles A specific example is the use of the word "Easter" in page metadata. Site owners wanted to emphasize the seasonality of the product and stimulate demand.
In Germany, adding the word "Easter" to the description cost 14% of visitors, while in Spain the same experiment with titles led to a loss of 12% of users. enter message Seasonal words in titles reduce traffic Seasonal words in titles reduce traffic Interstitial Ads Not the most catastrophic loss, but still unpleasant. The site owner added a cross-cutting interactive element to all pages of the site – a pop-up window with a widget for subscribing to an advertising newsletter.
It is unknown whether he replenished the database of recipients. But he became convinced that UX elements, such as pop-up windows, are important ranking factors. Subscription widget popup Subscription widget popup The end-to-end subscription widget “steals” 3% of traffic The end-to-end subscription widget “steals” 3% of traffic Forced ban of your own snippet for search engine The data-nosnippet attribute is a relatively new Google tool, appearing on the market in 2019.