Free Resource : See how Barilliance empowers stores by integrating personalized recommendations with emails. Click here.
2. Use personalized recommendations in abandoned cart follow-up emails (acquisition lifecycle stage)
Trigger: Prospect abandons purchase, and does not respond to initial abandoned cart message
Message: Offers related to the initial product placed in cart
Channel: Email
Cart abandonment emails work. In our last study, we found that our customers average an 18.64% conversion rate on these campaigns.
In our tests, we've found cart abandonment emails with personalized product recommendations significantly outperform those with standard ones.
In the study, personalizing these recommendations on a 1:1 level increased clicks by 289% and purchases by 189%!
3. Implement browse abandonment campaigns (acquisition lifecycle stage)
Trigger: Prospect abandons session without placing any items in their cart.
Message: Offers related to customer's session activity, including content read, products viewed, and categories visited.
Channel: Email, Push notifications.
A study conducted by YesLifecycleMarketing found that only 5.3% of eCommerce stores leveraged browse abandonment.
Most companies sabotage themselves by only responding to customers after they abandon a cart.
The truth is...