Although they’d assumed that france phone number list women would primarily be interested in acoustic guitars, their target audience analysis revealed that women actually preferred electric guitars. Using this information, they were able to target this segment of customers much more effectively, rather than following a hunch that later proved to be incorrect.
A target audience marketing strategy provides your business with a number of benefits. Firstly, conducting a target audience analysis provides you with the insight required to successfully streamline your marketing processes and ensure that you’re always deriving maximum value from each campaign.
By customising your content so that it suits a group of customers who have statistically been shown as the ones that are most likely to convert, you can save time, money, and internal resources by choosing to omit certain demographics who aren’t deemed to be as valuable.
On top of this, when you know exactly who your best customers are and what they’re looking for, you can strategically develop new products and services to solve common problems amongst these groups.