In both design and geometry, each figure emulates different sensations in the user. It is a fact that human perception is influenced by the shapes found in the environment. For this reason, graphic design consciously and unconsciously takes advantage of all the possibilities that geometry offers.
All geometric figures are capable of providing the design with particular qualities that human perception perceives. Circle, square, triangle and oval are found in a large part of visual creations:
Circle: covers a flat surface located within a general contractors email list given circumference. It is also defined as a curvilinear line whose trajectory makes it connect with itself. The line is located along its entire length at the same distance from the center of the figure.
This shape is given arbitrary qualities and meanings that are related to infinite circles. Conceptually, it is close to powerful ideas and perhaps that is why it is used in many logo designs.
Square: This figure is made up of four sides of equal length. This shape is a parallelogram that evokes different sensations depending on its position.
For example, if it is placed firmly with two of its vertices on the horizontal line, it is capable of conferring strength and stability. On the contrary, if it is placed resting only on one of its vertices, it inspires the opposite.
Triangle: It is made up of three linear segments joined at three vertices. Depending on the dimensions of their sides, they are classified as equilateral (all equal), isosceles (two equal) and scalene (all different).
The triangle is very powerful visually. If it is rotated to the right it evokes progress and growth. On the contrary, if it is placed with the vertex turned downwards it emulates deterioration or fall.
Oval: This figure is a kind of flattened circle with an ovoid or ellipse shape. Generally, an oval has one or two axes of symmetry that are perpendicular while its more arched areas have circumferences that are tangent to each other.
This geometric figure in the shape of a planet is widely used for its usefulness in creating logos.