Organize your data for analysis

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Group any data you collect on your competitors in an organized way. This will help you go back and refer to any data points to gain insights for future digital activities.

This is particularly important when gathering data from many competitors as it will help you to check areas of similarity to identify opportunities. Criteria to analyze include price range, social media activities, lea cellphone number format philippines d generation tactics, content marketing initiatives, first-time visitor offers, etc.

What are the Types of Competitive Analysis?
There are several types of competitive analysis depending on your company and needs. Each one will focus on a niche area that you are looking to analyze and improve to drive targets and KPIs such as leads, revenue and brand awareness.

These are the main types that focus on key digital marketing channels, but you can also analyze email (check out our ultimate guide to email marketing for guidance) or the UI and UX of a website.

Social media competitor analysis
Social media is a powerful tool for any business in driving customer engagement and leads (especially since social commerce became more widespread). It’s important to know where your audience is so you can target them effectively across social platforms.

Conducting a social media competitor analysis will help you see what social networks your competitors are on and the number of followers and demographics they target.