What is Branded Content and How to Use It

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We can define branded content as a content strategy produced by the brand itself, with which we seek to provide added value to consumers.

This added value can be directed towards information and education, or towards leisure and entertainment (information value or entertainment value).

The key is that these contents are intended to generate a new opportunity mailing list long-term relationship between the brand and its customers, not to immediately sell a product or communicate a promotion.

[Tweet “Branded content is content that communicates values, thoughts and ideas about a brand, in order to create a connection with its consumers.”]


 What is Branded Content?
Branded content is a way of creating content to connect through experience, not to sell directly, and the best way we can explain what branded content is about is through storytelling .

Think about your business and the story that defines it . With this type of content, you should use all your creativity to ensure that your messages are more than just words; they are experiences that your contacts can relate to.

This means thinking about how to create content that tells stories, where your brand is present, without it feeling forced or like a direct sales attempt.

We'll give you the big secret of branded content : it's about not making it obvious that you're creating branded content . The presence of your product should be so natural that your readers feel identified and develop a connection.



[Tweet “Your goal should be to win people over, beyond selling your product or service. And storytelling can help you achieve that.”]

Clara Ávila, social media consultant , maintains that branded content

“It is a content strategy in which the brand is just another part of this experience. It seeks to entertain the consumer and not sell them a product. The message you send out takes precedence over the advantages you have, we blur what constitutes advertising and what constitutes entertainment. From that point on, you gain engagement with your user (because they like you) and loyalty (because they follow you, because they associate your brand with this content).”
This is a fantastic content marketing action that will help us differentiate ourselves from the competition. These stories are defined as a narrative created by the brand itself, in which a story is described.

To ensure that storytellings are effective, we must follow some of the following examples:

Stories must have a beginning , a middle , and an end .
Write a moral that relates to the brand's values.
Existence of a history and a context .
Take care of the style , make sure it is appropriate for our target audience, but avoid vulgarisms.
Create a collaborative narrative in which our audience can participate.
Benefits of storytelling for brands
Creating a good brand story will bring great benefits to organizations, among which we highlight:

It generates greater commitment with consumers, as it somehow involves and hooks them.