Interview with Pedro Rojas on Social Media and its Role Today

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It is a pleasure to have one of the most influential personalities in the field of Social Networks among the  expert interviewees of our blog. Specialist in Community Management and Human Resources 2.0, Pedro Rojas is a consultant in Social Media and Digital Strategy at The Plan Company , as well as Academic Director at INESDI Digital Business School .

Beyond his daily work, Pedro is a lecturer and speaker at seminars and new telephone number format philippines conferences related to Social Networks, Social Media, Digital Marketing, Recruitment 2.0, Job Search on the Internet and other topics related to the world of Web 2.0. He is also an undergraduate and graduate professor at various universities and business schools.

Pedro is the author of the books “ Community Management for Dummies ”, “ Community Management in a Week ” and “ Recruitment and Selection 2.0 ”. He is co-author of “ How to Prepare a Social Media Marketing Plan ”, together with María Redondo . And as if this were not enough, since 2007 he has been in charge of his blog Senior Manager , where he addresses topics related to social media strategies, work and business management, and which has earned him numerous awards.

In this interview, Pedro tells us about his upcoming book, as well as talking about social media, content, SEO and a bit of eCommerce. Here are his comments:


 

— Are you preparing a new book or publication? What topic do you think will be the boom in Social Media in the next 2 years?
Yes, and it will be about how to generate benefits (ROI) through the consistent use of Social Networks . I think that knowing how to make money through Social Media will be the “boom”.
 

— What do organizations look for most in a Social Media Plan? Is the importance of content generation understood? Is it difficult for them to generate it?
Companies are looking for two things: to sell more and to be more visible , and they don't understand the importance of content , which means they don't understand why they should invest in a blog, for example. The truth is that generating quality content that provides value is expensive, both in terms of human resources and having someone trained and qualified to do it. Many people know how to write, but not many people know how to publish content optimized for Google.
 
Companies don’t understand the importance of content””]
 

—What can be said about search engine positioning that hasn’t been said before?
It can be said that Google still has the last word . Its algorithm has changed and will continue to change to adapt to the use of Social Networks and to people's behavior in terms of sharing and recommending "something."
 
[Tweet “.@seniormanager: “Google still has the last word” #positioning”]
 

— Speaking of content marketing, for what actions would you specifically recommend Facebook, Twitter, YouTube...?
I do not agree with the concept of “Content Marketing”; it is a contradictory concept that has been translated literally from English, in my opinion incorrectly. In my opinion, it does not exist! Because you cannot do “content marketing”. What you can do is a “Content Strategy” . What I would recommend cannot be summarized in some generalized action; each case has its strategy and each strategy has its specific actions.
 

— What do you think about Bitcoin’s takeoff?
I think it has taken a while to take off and at the same time I think that governments and banks have not yet realised this (thank goodness) because I don't see any signs that they want to "sink their teeth" (yet) into something so great and in keeping with the new times and the new way of carrying out transactions.
 

—How do you see the Hispanic market (including the Latin American one) in terms of m-commerce ?
I see that they are still reluctant to buy with their mobile phones. I am not saying that they do not do it, but compared to the volume of mobile purchases generated by smartphones and tablets in Europe (it increased by more than 200% in 2013) they still have a long way to go to make it a relevant market . We will see when they “wake up.