Now we come to our hooks
Now that you know what copy is and how it should be written to communicate the message as effectively as possible, we can emphasize the importance of a hook sentence.
We said it right at the beginning of this article: the market is saturated with content, we are invaded by photos, videos and topics that are repeated. So, what is the best way to differentiate yourself?
Simple: create valuable and authentic content.
Surely you are thinking: “ok, clear, valuable denmark mobile phone number content but what does the hook have to do with it?” .
And here comes the best part. Isn’t it a shame to create valuable content that no one will ever see?
You already know the answer and the hook phrase is there to prevent that from happening.
The hook in a copy, in fact, is a “reader-catching” phrase that piques curiosity and attracts the attention of the user who will continue to read, listen or watch the content.
There are many types of effective hooks but here we name only three, the most common: emotional , problem \ solution and informational.
Emotional hook
The first is the one related to feelings and emotions . After having analyzed the target and understood what they are passionate about, you have all the cards in order to empathize with your audience. The most effective way to start a lasting relationship is definitely through storytelling .