The customer acquisition funnel

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is a model that businesses use to understand and track the customer journey from awareness to purchase. The funnel is divided into five stages: awareness, interest, consideration, decision, and retention.

At the top of the marketing funnel is the awareness stage, where new zealand whatsapp lead potential customers first become aware of your brand or product. This can happen through various channels, such as advertising, social media, or word-of-mouth. The goal of the awareness stage is to generate interest and motivate potential customers to move down the funnel.

The next stage is the interest stage, where potential customers start to show interest in your product or service. They may visit your website, read your blog, or follow you on your social media channels. The goal of the interest stage is to engage potential customers and provide them with more information about your offering.