Customer acquisition cost

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(CAC) is the total cost of acquiring a new customer. This includes all costs associated with marketing, sales, and customer onboarding. CAC can be calculated by dividing the total cost of new customer acquisition by the number of new customers acquired.

Customer lifetime value (CLTV) is the total amount of revenue that a customer is expected to generate over their lifetime. This can be calculated by multiplying the average customer value by the average customer lifespan.

Customer churn rate is the percentage of customers who stop panama whatsapp lead doing business with a company over a given period of time. This can be calculated by dividing the number of customers who churned by the total number of customers at the beginning of the period.

Marketing qualified leads (MQLs) are potential customers who have shown interest in a company’s product or service but are not yet ready to make a purchase. MQLs can be generated through various marketing channels, such as website visits, email campaigns, and social media.