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Tax filing websites sent Facebook financial information: Report
Tax filing websites have reportedly been sending users’ financial information to Facebook.
According to a new report from The Markup, the data was shared through widely used code called the Meta Pixel.
The publication said it includes names, email addresses, filing status, refund amounts, dependents’ college scholarship amounts, and information related to users’ income.
The Markup said the information sent to the social media giant buy phone number list can be used by the company for advertising algorithms and is gathered whether or not the person using the tax filing service has an account on Facebook or another Meta platform.
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Some of the most widely used e-filing services employ the Pixel, including TaxAct, H&R Block, and TaxSlayer.
The Markup said a review showed a pixel on TaxAct’s website sent personal information – including filing status, their adjusted gross income, and the amount of their refund – to Facebook.
MONTGOMERY, AL – DECEMBER 25: A TaxAct banner before the TaxAct Camellia Bowl between The Georgia State Panthers and the Ball State Cardinals on December 25, 2021, at the Cramton Bowl in Montgomery, Alabama.
((Photo by Chris McDill/Icon Sportswire via Getty Images))
Names of dependents were apparently also sent in a generally reversible format.
H&R Block, the report said, embedded a pixel that gathered information on filers’ health savings account usage and dependents’ college tuition grants and expenses.
This comes as TaxSlayer sent personal information as a part of Facebook’s “advanced matching” system, including phone numbers, the name of the user, and the names of any dependents on the return.
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