Many people think that promoting a webinar is done exclusively

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This way, your advertising becomes much more organic, but with a high potential to scale to achieve even better results.

During the webinar
before it happens, but the truth is that there are many actions that can be taken at other stages of the project.

Engaging with the audience is an essential part of this type of communication, and knowing how to act naturally is essential for a good dialogue structure with the audience. Therefore, it's important that you pay attention to these issues.

Defining a webinar script is one of the most important steps to ensuring a strong shop communication structure with your audience. Presenting information about your lighting business should be done safely and conveniently.

Additionally, it's important to be an active participant and encourage webinar viewers to talk. By asking questions and interacting more directly with them, you create a closer connection.

This is a great time to work on giveaways and prize draws if there's going to be that kind of interaction during the presentation. Therefore, taking breaks is a good way to structure the webinar.

Be careful, however, not to take this type of break too often, as this can cause people to lose interest and wander off.

The ideal is to ensure constant audience attention, generating interaction with a touch of exclusivity, making each viewer feel valued at that moment.