MailerLite's Generous Offer
MailerLite is another fantastic option. In fact, many people prefer it over Mailchimp. Its free plan is very generous. You can have up to 1,000 subscribers. You can send up to 12,000 emails per month. A big advantage of MailerLite is that its free plan includes automation features. This is a very powerful tool. For example, you can create a series of welcome c level contact list emails that go out automatically. MailerLite is also known for its user-friendly design tools. It is a top contender for the best free email list builder.
Brevo (Formerly Sendinblue)
Brevo offers a different kind of free plan. It does not limit your number of subscribers. Instead, it limits your daily sending. You can send up to 300 emails per day for free. This means you can have a big list, but you can only email a small part of it each day. However, this can be perfect for sending welcome emails or targeted messages. Brevo is more than just an email tool. It also offers features like SMS marketing and live chat on its free plan. It is a very versatile platform.

ConvertKit for Creators
If you are a creator, like a writer, artist, or course maker, then ConvertKit is built for you. Their free plan lets you have up to 1,000 subscribers. It includes unlimited landing pages and forms. ConvertKit is designed to help you sell digital products and grow your creative business. It is very focused on connecting with your audience. While some advanced features are paid, the free plan gives you a powerful start. It is an excellent choice if your goal is to build a community around your creative work.
Alt-text: A simple, four-step flowchart explaining the free email list builder process. It shows a website leading to a pop-up, then to a person entering their email, and finally to being added to a list.
How to Choose the Right Tool for You
So, which tool should you choose? First, think about your goals. Are you just starting a blog? Mailchimp or MailerLite might be perfect. Do you plan to sell digital products? Then ConvertKit could be a better fit. Second, think about your future needs. All these platforms have paid plans. Look at their prices for when your list grows bigger. Finally, try them out! Since they are free to start, you can create an account on two or three platforms. Play around with their features. See which one feels easiest and most comfortable for you to use.
Creating Your Irresistible Magnet to Attract Emails
Now you have a tool. But why would someone give you their email address? People are protective of their inboxes. You need to offer them something valuable in return. This valuable gift is called a "lead magnet." A lead magnet is the heart of your free email list builder strategy. It is a simple trade. They give you their email address. In return, you give them something awesome for free. This makes people happy to sign up. Therefore, a good lead magnet can grow your list very quickly.
What Exactly is a Lead Magnet?
A lead magnet is a freebie. It is an incentive. Think about a time you went to an ice cream shop. They offered you a small spoon with a free taste of a new flavor. You tried it, and maybe you bought a whole scoop. A lead magnet works the same way. It gives your audience a small, valuable taste of what you offer. It solves a specific problem for them. For instance, if you have a cooking blog, a great lead magnet would be a PDF with "Five Quick Dinner Recipes." It is simple, helpful, and instantly delivered.