Email Marketing yog dab tsi?
Xav txog tias koj xav qhia rau koj txhua tus phooj ywg txog ib qho khoom ua si tshiab uas koj tau txais. Es tsis txhob hu rau txhua tus, koj tuaj yeem sau ib tsab ntawv thiab xa mus rau lawv txhua tus. yuav sau tus xov tooj Email kev lag luam yog hom zoo li ntawd. Cov lag luam siv email los qhia cov xov xwm, muab, thiab hloov tshiab rau cov neeg uas nyiam lawv. Nws yog ib txoj hauv kev ncaj qha los tham nrog cov neeg siv khoom.Tsis tas li ntawd, nws pab cov lag luam tsim kev sib raug zoo. Xav tias nws yog ib tug phooj ywg sib tham tshwm sim los ntawm computers thiab xov tooj.
Vim li cas Email Marketing tseem ceeb?
Tam sim no, tej zaum koj yuav xav, vim li cas cov lag luam txawm thab nrog emails? Zoo, muaj ntau yam zoo. Ua ntej, nws yog ib txoj hauv kev yooj yim heev kom ncav cuag ntau tus neeg sai. Tsuas yog ib qho nias, ib lub lag luam tuaj yeem xa cov ntaub ntawv mus rau ntau pua lossis ntau txhiab tus neeg. Qhov thib ob, nws feem ntau pheej yig dua li lwm txoj hauv kev tshaj tawm. Piv txwv li, tso ib qho kev tshaj tawm hauv TV raug nqi ntau heev. Txawm li cas los xij, xa emails yog qhov pheej yig dua.
Tsis tas li ntawd, kev lag luam email tso cai rau cov lag luam tham ncaj qha rau cov neeg uas tau pom zoo rau lawv. Cov neeg no feem ntau tau sau npe kom tau txais email. Qhov no txhais tau hais tias lawv muaj feem ntau yuav tsum xyuam xim rau qhov kev lag luam tau hais. Ntxiv mus, cov lag luam tuaj yeem hloov kho lawv cov emails. Piv txwv li, lawv tuaj yeem siv tus neeg lub npe hauv email. Qhov no ua rau cov lus xav tias tus kheej ntau dua. Yog li ntawd, cov neeg siv khoom xav tias muaj kev sib txuas ntau dua rau kev lag luam.
Pib nrog Email Marketing
Yog li, kev lag luam pib li cas nrog kev lag luam email? Thawj qhov lawv xav tau yog cov npe ntawm email chaw nyob. Tab sis, lawv tsis tuaj yeem nqa ib qho email uas lawv pom hauv online. Cov neeg yuav tsum tau muab lawv tso cai kom tau txais email. Qhov no tseem ceeb heev. Nws zoo li nug koj tus phooj ywg yog tias lawv xav hnov txog koj cov khoom ua si tshiab ua ntej koj qhia lawv. Feem ntau, cov lag luam muaj daim ntawv sau npe ntawm lawv lub vev xaib. Cov neeg uas nyiam qhov kev lag luam muaj tuaj yeem nkag mus rau lawv tus email chaw nyob ntawd. Los ntawm kev ua qhov no, lawv pom zoo kom tau txais email yav tom ntej. Daim ntawv teev npe ntawm cov neeg xav hnov los ntawm kev lag luam hu ua email list. Tsim ib daim ntawv teev email zoo yog thawj kauj ruam loj hauv kev lag luam email.
Tsim kev koom nrog Emails
Thaum ib lub lag luam muaj npe email, cov kauj ruam tom ntej yog sau email zoo. Dab tsi ua rau email zoo? Firstly, nws yuav tsum muaj ib tug catchy kab lus. Lub ntsiab lus zoo li lub npe ntawm koj tsab ntawv. Nws yuav tsum tau lob tib neeg lub siab kom lawv xav qhib email. Piv txwv li, tsis yog ib qho kev tho txawv xws li "Company Update," ib qho zoo dua yuav yog "Xov Xwm Zoo Sab Hauv!"
Tom qab ib tug neeg qhib email, cov ntsiab lus yuav tsum tau nthuav. Nws yuav tsum yooj yim nyeem thiab nkag siab. Xav txog tias koj tab tom qhia koj tus phooj ywg txog koj cov khoom ua si. Koj yuav siv cov lus yooj yooj yim thiab tej zaum txawm qhia lawv cov duab. Ib yam li ntawd, cov lag luam yuav tsum siv cov lus meej thiab qee zaum suav nrog cov duab lossis yeeb yaj kiab hauv lawv cov email.Tsis tas li ntawd, email yuav tsum muaj lub hom phiaj meej. Lub lag luam xav kom tus nyeem ua dab tsi? Tej zaum lawv xav kom lawv mus xyuas lawv lub vev xaib, yuav khoom, lossis kawm txog cov kev pabcuam tshiab. Qhov no feem ntau hu ua "hu rau kev nqis tes ua." Nws yuav tsum paub meej tias tus nyeem ntawv yuav tsum ua dab tsi ntxiv. Piv txwv li, ib lub pob uas hais tias "Khw Tam Sim No" lossis "Learn More" tuaj yeem ua tau zoo heev.
Xa Emails txoj kev yog
Tam sim no, tsuas yog sau email zoo tsis txaus. Cov lag luam kuj yuav tsum tau xa mus rau txoj kev yog. Lawv feem ntau siv cov cuab yeej tshwj xeeb lossis software rau qhov no.Cov cuab yeej no pab lawv xa email rau ntau tus neeg ib zaug. Tsis tas li ntawd, lawv pab tswj lawv cov npe email. Piv txwv li, yog tias ib tug neeg tsis xav tau txais email ntxiv lawm, lawv tuaj yeem tso npe. Cov cuab yeej email lag luam zoo ua qhov no yooj yim.
Ntxiv mus, cov cuab yeej no tuaj yeem pab cov lag luam pom tias lawv cov email ua tau zoo npaum li cas. Lawv tuaj yeem taug qab muaj pes tsawg tus neeg qhib email thiab muaj pes tsawg tus tau nyem rau ntawm qhov txuas hauv.Cov ntaub ntawv no muaj txiaj ntsig zoo. Nws qhia txog kev lag luam yam twg emails tib neeg nyiam thiab lawv tuaj yeem ua tau zoo dua lwm zaus. Piv txwv li, yog tias muaj coob tus neeg tau nyem rau ntawm qhov txuas mus rau ib qho khoom tshiab, nws txhais tau tias lawv txaus siab rau nws. Lub lag luam tuaj yeem xa cov ntaub ntawv ntau ntxiv txog cov khoom ntawd hauv email yav tom ntej. Yog li ntawd, siv cov cuab yeej zoo yog qhov tseem ceeb ntawm kev lag luam email zoo.
Ntsuas Kev Ua Tau Zoo hauv Email Marketing
Lub lag luam paub li cas yog tias lawv cov email lag luam ua haujlwm? Lawv saib tej yam txawv, hu ua metrics. Ib qho kev ntsuas tseem ceeb yog tus nqi qhib. Qhov no yog feem pua ntawm cov neeg uas qhib email. Qhov qhib siab txhais tau hais tias cov kab ntawv kawm yog qhov zoo thiab ua rau tib neeg nyiam. Lwm qhov kev ntsuas tseem ceeb yog qhov nyem-los ntawm tus nqi. Qhov no yog feem pua ntawm cov neeg uas tau nyem rau ntawm qhov txuas hauv email. Ib tug high click-dhau tus nqi txhais tau hais tias cov ntsiab lus ntawm email yog nthuav thiab cuam tshuam rau cov nyeem.
Tsis tas li ntawd, cov lag luam kuj saib tus nqi hloov dua siab tshiab.Qhov no ntsuas pes tsawg tus neeg ua tiav qhov xav tau tom qab nyem qhov txuas hauv email, xws li yuav khoom lossis kos npe rau kev pabcuam. Tsis tas li ntawd, lawv xyuam xim rau tus nqi unsubscribe. Qhov no yog feem pua ntawm cov neeg uas xaiv tsis tau txais email. Tus nqi unsubscribe siab yuav txhais tau tias cov emails tsis cuam tshuam los yog raug xa ntau dhau lawm.Los ntawm kev ua raws li cov kev ntsuas no, cov lag luam tuaj yeem nkag siab tias qhov twg ua haujlwm thiab qhov tsis yog. Tom qab ntawd, lawv tuaj yeem hloov pauv los txhim kho lawv txoj kev lag luam email. Yog li ntawd, ntsuas kev ua tau zoo pab cov lag luam txiav txim siab ntse dua.
Lub tswv yim rau Kev Lag Luam Email Zoo
Txhawm rau ua kom email lag luam ua haujlwm tiag tiag, ntawm no yog ob peb lub tswv yim pab tau. Ua ntej, ib txwm muab tus nqi hauv koj cov emails. Tsis txhob sim muag khoom txhua lub sijhawm. Qhia cov ntaub ntawv muaj txiaj ntsig, cov lus qhia, lossis cov dab neeg nthuav dav. Qhov no pab tsim kev ntseeg siab nrog koj cov neeg tuaj saib. Thib ob, faib koj cov npe email. Qhov no txhais tau tias pab pawg koj cov neeg siv khoom raws li lawv nyiam lossis ua dhau los. Piv txwv li, yog tias ib tug neeg tau yuav ib yam khoom tshwj xeeb ua ntej, koj tuaj yeem xa email rau lawv txog cov khoom zoo sib xws lossis cov khoom tshwj xeeb rau lawv.Qhov no ua rau koj cov emails cuam tshuam ntau dua.
Thirdly, personalize koj emails. Siv tus neeg siv lub npe thaum koj tos txais lawv. Sim ua kom haum cov ntsiab lus raws li lawv nyiam ntau li ntau tau. Qhov no ua rau email xav tias tus kheej ntau dua thiab tsawg dua li cov lus loj. Thib plaub, khaws koj cov emails luv luv thiab mus rau qhov chaw. Tib neeg tsis khoom thiab feem ntau tsis muaj sijhawm los nyeem email ntev.Tau txais koj cov lus hla kom meej thiab nrawm. Thaum kawg, ib txwm sim koj cov emails ua ntej koj xa lawv mus rau koj daim ntawv teev npe tag nrho. Xa cov ntawv xeem rau koj tus kheej thiab ob peb lwm tus los kuaj xyuas qhov ua yuam kev hauv kev sau ntawv lossis formatting. Xyuas kom tseeb tias txhua qhov txuas ua haujlwm raug. Los ntawm kev ua raws li cov lus qhia no, cov lag luam tuaj yeem tsim cov phiaj xwm kev lag luam email uas muaj txiaj ntsig zoo thiab koom nrog. Yog li ntawd, lawv tuaj yeem tsim kev sib raug zoo nrog lawv cov neeg siv khoom thiab ua tiav lawv cov hom phiaj kev lag luam.
Hauv kev xaus, kev lag luam email yog lub cuab yeej muaj zog uas tso cai rau cov lag luam txuas nrog lawv cov neeg tuaj saib hauv txoj kev ncaj qha thiab tus kheej.Los ntawm kev nkag siab txog cov hauv paus, tsim cov ntsiab lus sib koom, thiab xa email zoo, cov lag luam tuaj yeem tsim kev sib raug zoo rau cov neeg siv khoom, tsav kev muag khoom, thiab ua tiav lawv cov hom phiaj kev lag luam. Nco ntsoov ib txwm tsom ntsoov rau kev muab txiaj ntsig rau koj cov neeg siv khoom thiab hwm lawv cov kev nyiam. Nrog rau cov ntsiab lus hauv siab, txhua lub lag luam tuaj yeem siv email lag luam kom loj hlob thiab vam meej. Yog li, mus tom ntej thiab tshawb nrhiav lub ntiaj teb ntawm email kev lag luam! Tej zaum koj yuav xav tsis thoob ntawm cov txiaj ntsig zoo uas koj tuaj yeem ua tiav.