Marketing communications: ways of contacting the client

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is important not only to formulate the message correctly, but also to choose the type of communication that the audience will perceive. And marketing communications solve the problem.

Fractus specialists will be able to create a strategy and select communication channels for it. Contact us!

Marketing communications: features and goals
Marketing communications or marketing communications is the connection of a brand with an audience using a number of ways to provide information about itself and the product. In general, it all comes down to creating demand and stimulating sales.

The goals of these processes are not only to inform consumers about the product. There are others:

product positioning;
increasing customer loyalty;
motivation to prefer this particular product;
work on the image of the company and product.
Marketing communications: features and goals

Marketing communication: types
There is a large list of types of communication anguilla email list 7582 contact leads channels. Usually several are used in combination, using a media mix. And the tools of communication in marketing are personal for each channel. They work perfectly in tandem: some are primary, others are secondary, but generally effective. Below are the types of communications in marketing:

Advertising . Paid channels that promote the product. Classic (in print and electronic media, in brochures and leaflets, on radio and TV, outdoor advertising) and modern (digital, social networks, niche television, indoor advertising).
PR . Forms a positive brand image, works on creating followers. Has a delayed effect. Press conferences, briefings, exhibitions, media publications are some of the tools.
Sales promotion . Increasing demand for products. This is done through tasting, distributing leaflets, competitions, test drives, as well asup-sell,cross-sell,down-sell,etc.
Loyalty programs . Aimed at building long-term relationships with the client. Tools – loyalty cards, gifts, club membership, etc.
Packaging . Its persuasive power is well appreciated: it is the one that largely decides whether the consumer will buy the product or not. Creativity and convenience are the two main factors.
Direct marketing . Interaction with a group of addressees from the client base at once: messages are sent out en masse.
Direct marketing . Addressing the buyer directly, in a personalized manner, through electronic channels: SMS, e-mail, messengers.
Personal sales . The seller establishes a personal relationship with the buyer, offering the product directly. The methods are different: phone calls, sales in the store, presentations specifically for the client.
Branding . The firm strengthening of a brand image in the consumer's mind, to such an extent that the product is associated with the brand. If it becomes a household name, that is beyond praise.
Events . Product promotion at various events and occasions. These are city and professional holidays, festivals, fairs, seminars, concerts, exhibitions.
After-sales service . Customer support after the transaction. First of all, technical support, providing a product warranty, service.
Marketing communication: types

Services from Fractus
Proper communication in marketing is the key to making sales and winning the sympathy of the target audience. Contact Fractus! We will create a strategy and select communication tools that will attract the user to the product, help win their sympathy and increase sales. Call us!

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