Native advertising: accurate and unobtrusive

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Advertising does not always inspire trust and approval from its viewers and listeners. That is why alternative methods appear in marketing that are designed to disguise it and thus level out its shortcomings. The main ones are intrusiveness and obviousness. The result of the search for such means was native advertising (also known as natural), which allows you to attract attention to a trade offer almost unnoticed by a potential buyer, as if "in passing". How does it do this, and what other features does it have? It is worth learning more about this and much more.

What is Native Advertising
Native advertising is a method of promoting productsestonia email list in a veiled form, which consists in the fact that information is presented as an integral part of the channel for its placement (including, maintained in its style) and completely merges with the general content. This allows you to organically complement the resource platform, without drawing attention to the text, video or image as advertising. At the same time, no one hides that this is exactly it. In this way, you can achieve the main goal - to minimize the intrusiveness of product promotion, and therefore rejection by potential buyers. In this case, the bet is on the fact that users themselves make the decision to buy.

Examples of native advertising can be found everywhere: on the Internet, on television, in print media. Surely everyone has seen their favorite movie character drinking or eating products from a certain brand, or a food blogger using cookware from a certain manufacturer to prepare dishes.

What is Native Advertising

Main types of native advertising
As a separate means of promotion, natural advertising appeared relatively recently, therefore, the identification of its individual types is rather conditional. Nevertheless, several main ones can be named, first of all, these are:

Sponsored content. This includes any information materials that are posted on resources with the sponsor's name (with the support of..., by order of..., project sponsor...).
Recommended content. These are suggestions to read an article or watch a video, for example, in the form of a hyperlink. The main thing is that the topics of the publications are similar.
Promoted post. Publications that appear in the social network news feed along with friends' materials.
Advantages and Disadvantages of Native Advertising
Native advertising undoubtedly has many advantages, including:

Large audience reach. Ads are placed on popular platforms with a large number of users, viewers or readers (social networks, instant messengers, box office films, TV series, printed publications).
Wide format. Native advertising is equally effective in the form of text, images or video, and in a combined format.
Prevalence. If the content is truly useful and interesting, and the placement channel is appropriate, then natural advertising will acquire viral features.
Increased loyalty. Unobtrusive information about the brand forms a positive attitude towards it.
No blocking. Native advertising cannot be simply turned off or blocked using special programs, like other types.
Uniqueness. If we are talking about truly useful content, it must be original, which is always highly appreciated by users.
Advantages and Disadvantages of Native Advertising

At the same time, native advertising is not without certain disadvantages, among which it is worth noting the relatively high cost. In addition, it should be taken into account that this type of promotion does not yet have a clearly outlined guide to action, since it appeared recently. This means that you often have to improvise.

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Categories: Blog , Marketing , Useful articles
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