What results have you seen? Can you russian business mailing list give specific examples?
By analysing the data from Newsroom in Q2 we found a quite remarkable CTR increase. From A/B headline tests that produced a ‘winning’ headline we increased CTR by an average of more than 44%, while several tests increased CTR by more than 200%… and at the top level by even more than 300%!
One example might demonstrate the impact of this and serve as affirmation of our approach to not being satisfied with one successful test:
During the UEFA EURO 2020 football tournament in June, we ran an article on the roles of key players Kai Havertz and Leroy Sané from the German national football team. While the original headline (“Why Havertz currently is more valuable than Sané”) did okay, a first test, where we played around with the wording (“How Havertz outshines Sané”), resulted in a CTR increase of 37%. But it was a second test, where we focused on a certain aspect of the story (“Havertz shines – Sané’s celebration poses questions”), that resulted in a CTR increase compared to original headline of 196%.
To find out more and see a live demo of Newsroom, please contact EMEA Newsroom Engagement Manager Nigel Vincent at [email protected].
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Halloween Trends to Follow for Scary Good Campaigns
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Halloween looks like it will overflow with treats for retailers ready to take advantage of the holiday. This year, masks will certainly take on a whole new meaning but let’s see what else is in store for the haunting month ahead.
Below you’ll find snack-sized details about what the market holds for e-Commerce brands, which news trends you can leverage to connect with audiences, plus creative and targeting best practices.
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