It isn't, and that's why Facebook Ads should be one of your main digital marketing strategies. We explain its incredible power.
Your customers are on Facebook but they don't know you exist
facebook ads
Hold on tight: there are more than 2 billion Facebook users. Almost a third of the world's population is on the social network .
It is reasonable to think that a huge number of these people may be interested in your products or services.
Now, how do you reach them? How do you contact them and make them part of your activity? How do you tell them “Hey, I'm here!”?
Organic positioning on Facebook is over
You can wait to be discovered by chance or by recommendation from others. If you're going to do it that way, you might as well sit down, because it won't happen.
Facebook has been limiting brand visibility since 2018.
Please note: It is believed that the reach of businesses is now malaysian whatsapp number only 5%. That is, if you have 1,000 followers, your posts only reach 50.
You can no longer rely on your normal activity to reach more people.
So, then, it's time to invest in Facebook Ads.
What is Facebook Ads and what are the benefits of Facebook Ads?
Facebook Ads is the name of this network's own advertising, which will change everything in your digital marketing strategy.
With Facebook Ads:
You grow your community of followers
You increase the interactions of your posts
You achieve specific objectives on the networks
You go beyond the few followers to whom the platform shows your posts
You reach that huge group of strangers who are interested in you… without knowing it
You win and direct more traffic to your website
Interesting, isn't it? But what is it based on?
How does Facebook Ads work?
facebook ads
Its incredible potential lies in the fact that Facebook knows everything about its users . And that means you can specify with extraordinary precision who you want to send ads to.
When you do direct mail, your flyers are received equally by the student flat owner, the lonely man on the 3rd floor, the modern family on the 5th floor and the law firm on the 1st floor. Your offer is not differentiated and has little chance of being successful.
But imagine if you knew exactly who your audience was and you could target your advertising exclusively to those people. This is what is called “segmentation” – what you can use to design ads…
For people of the right age
For those of the right sex
For those who already use products like yours
For those who have certain hobbies
For… whatever!
And also for those who at some point visited your website and, now, you can "chase" them around the web with a personalized offer.
Isn't it mind-blowing?
With Facebook ads you can be sure to reach the people who really need you or who might be interested in seeing you. It is a very efficient investment of time and resources , because you are aiming precisely at the target.
Have you already planned your social media marketing strategy? Being there is really being there. Don't get lost in all the noise!