Creating solutions for new markets has been in our blood for some time. Some examples of new ventures are insurance, banks, fintechs, financial institutions, telecom companies and “door-to-door” (Mary Kay and Natura, for example).
The Compre & Confie Movement has also come to be another path to explore. Gaining more and more momentum, the Movement already has more than 500 partner companies that, like us, also want a safer and more reliable market for all good consumers. With professionals fully dedicated to the project, every day it gains more components for new versions that promise to shake up the market.
And one of our greatest adventures and investments is our entry into the international market, with the entry of ClearSale into the North American market. Since June 2015, we have uk consumer data list all of our expertise and part of the team to 7300 Biscayne Boulevard, which is dedicated to supplying the American market with the best we can offer. Rafael Lourenço, former Director of Intelligence at ClearSale in Brazil and current Vice President of the US branch, was very enthusiastic about the challenge of running the new project.
“For us, entering the international market was like moving into a new house where we still can’t see the ‘roof’. Engaging people with different customs and showing our value to an already consolidated market has been a huge challenge.” As Rafael Lourenço also mentioned, when we started in Brazil, the market was more open, which we can define with a well-known expression in the market: blue ocean. In Miami, we found ourselves in a red ocean, which requires our team to divide its technical focus with its commercial focus, placing much more importance on showing potential customers our quality and potential.
Little by little, we are increasingly conquering our space and showing this new market how much we can make trust and transparency tangible, both for customers and for the end consumer.
We are already analyzing purchases for 74% of the world's countries, building a structured network of trust with global reach as a team. Our spirit of partnership and joint construction has already reverberated in the city hall of Miami-Dade. On March 14 of this year, we had the honor of receiving the keys to the city from the hands of the mayor, Carlos Jimenez, which represents the beginning of the stability we are building there and the spirit of also helping the place grow financially.
At the end of the day, what you need to take into account is your adventurous and innovative spirit, since the market is constantly evolving and companies that don't keep up with it can't follow a solid and lasting path. Discovering new opportunities and challenges strengthens both a constant state of growth in the market and in your own country, in addition to encouraging the emergence of new entrepreneurs.