The block with the director is a powerful tool. It inspires confidence and can even remove objections about "I want a guarantee." alt The color palette used was white, uk email database blue and accent red. Blue is associated with responsibility and reliability, while red adds dynamics. Contextual advertising for accounting services The campaigns were set up in Yandex.

Direct. Collected: 350 keywords; 840 minus phrases. The entire setup was divided into two campaigns: search and YAN. Each had 7 ad groups. A/B tests were not used. Examples of ads are shown in the screenshots altalt In the first week of launch, the results were as follows: Budget: 5000 rub.