They have very complete databases of their clients.
They have the ability to segment them based on their interests and needs.
Personalized emails are useful for any type of business. But for insurance, an country code philippines mobile industry that relies on trust, reputation and authority, personalization is particularly important and useful . Automated emails that are also personalized can be those that congratulate on special dates, for example. But also many more:
Reminders to update policies.
Partner offers.
Health care advice.
Etc.
This strategy is very useful when used in conjunction with market segmentation. Once you’ve segmented your lists according to unique factors like age, gender, location, insurance type, policy value, and even behaviors like frequently visited pages, clicks, and activity, you’ll be able to reach customers in a way that helps you build relationships.
3.- Humanize your communication, especially via email
Marketing Automation for the Insurance sector humanize
One of the biggest mistakes the insurance industry makes is creating distance between itself and potential customers. Using overly technical terms in communications only creates a gap. And getting to this point is particularly dangerous.
Among the Marketing Automation strategies for the Insurance sector, there is a channel that can help you maintain a relationship of trust with your subscribers. Email is ideal for automated communications. But it is also ideal for using a friendly language that helps the user understand the company and empathize with it. Therefore, try to connect with the user from a human point of view, with personalized and constant communication.
4.- Cross-selling and up-selling emails
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Marketing automation also helps with sales of new insurance plans. If you offer a number of plans, from pet insurance to home and auto insurance, and you have a customer who already has a policy with you, receiving promotions about new options can encourage them to change their insurance policy.
5.- Support your sales teams
Marketing Automation for the Insurance Sector Sales
The sales team and the marketing department should not operate separately. In fact, Marketing Automation strategies for the Insurance sector also affect sales strategies.
Ideally, in this case, your sales teams should have access to marketing strategies and channels such as email or web content. This way, the entire team will have a 360º view of how a potential client behaves. These are workflows that help the entire team channel the correct data and speed up a sales cycle.
6.- Mobile marketing strategies
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Considering how many people use their smartphones to connect, read emails and communicate, it would be a mistake not to keep mobile top of mind. The most effective strategies are omnichannel, which incorporate mobile and email devices, and additional strategies so you can offer your customers multiple touchpoints.
You might consider creating a mobile app or an SMS marketing strategy . When you use these channels alongside email, you'll be able to better reach each customer and provide them with the right information at the right time and through the best channel.
There are actually many Marketing Automation strategies for the insurance industry that you could implement. Take some time to identify the areas where you are performing repetitive tasks or wasting a lot of time. Chances are, there is a way to do it faster and more efficiently.
With the digital marketing software , MDirector, you can apply Marketing Automation strategies for the Insurance sector and automate tasks such as the autoresponders of your email marketing strategy . Automating processes will help you increase the profitability of your company.