Internationalization of SMEs: how to approach it?

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This is a question that many small and medium-sized businesses ask themselves when they think about expanding into international markets. In today's globalized world, internationalization can be the key to success, but it requires the right approach and strategy. Therefore, we will look at step by step how SMEs can successfully develop their filipina whatsapp business abroad, avoiding mistakes and achieving success.

What steps must be taken before internationalisation itself for it to be successful?

First, market analysis . Before you go international, conduct a thorough analysis of your target market. Understand the culture, market trends, customer preferences and competitors. Make sure there is demand for your product or service in that market – check if you have so-called “market intelligence” – Product-Market-Fit (PMF).

Secondly, business plan. Create a detailed business plan that includes objectives, strategy, timeline and budget. It is also worth including a risk analysis, with legal, cultural and political aspects.

Third, the form of internationalization. Consider what form you want to take. For innovative products, the most common options include:

Direct and indirect exports,
Franchise,
Local production,
Licensing,
Sales of cloud products (in the ICT/IT sector),
E-commerce platforms.
The choice will depend on the type of company, the sector and the resources available.



Don’t forget to analyze your competitors and identify what makes your product or service different from other companies and what your unique value proposition is. Equally important is to adapt your solution to local needs and preferences. Create marketing campaigns tailored to the culture and language of your target market so as not to turn off local communities. Also, to avoid wasting resources, you need to target the people who are actually your target audience. To do this, you will find it helpful to conduct consumer research and then create buyer personas.