Use a mass email distribution app that works with Salesforce

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In addition, by integrating LINE with another system (such as a CRM system) via API , you can set more detailed segments as shown below. Number of purchases on EC sites Number of visits to physical stores Customer preferences can be read from purchase history By segmenting your customers as described above, you can send messages that are more tailored to their needs, which can further increase your response rate. When using an API to connect to another system, be sure to check the following: Can your company's existing customer data be entered into a CRM system and then linked to LINE ID? Is it specialised or general-purpose? If it is a general-purpose type, it can be applied to other initiatives such as LINE delivery as well as email marketing .


Prevent customers from turning off notifications or belgium telegram database blocking you LINE official accounts also allow you to send messages to all customers at once. However, while sending messages to all customers at once is hassle-free, it also means that the response rate tends to be lower because messages are sent to customers outside of the target audience. If you repeatedly send "information that is unnecessary for some users" through mass messaging, your account may be blocked. For example, if you repeatedly send "coupons for women only to men" or "business hours of stores far from your address," notifications will likely be turned off or you will be blocked.


In order to prevent customers from abandoning your ad without causing them the discomfort described above, it is important to define segments and deliver ads tailored to their needs. You can reach customers in real time rather than through email newsletters. As mentioned earlier, LINE is a tool that many people use on a daily basis. It is a medium that is connected to smartphones 24 hours a day, and notification messages are also sent, so you can approach customers in real time more than with email newsletters.