However, it may not be ideal for everyone. We’ve created these eight Litmus alternatives to help you compare each option. That way, you won’t waste money on an email marketing platform that won’t fully benefit you. Let’s take a closer look at them now:
1. Email
Mailerlite is a solid email marketing tool. While it may not look pretty, it can usa phone number list help you get started quickly with your email marketing campaigns. As far as Litmus alternatives go, this one is a good one, but the approval process can bog you down a bit at first.
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Characteristics
It's easy to create email campaigns with rich text and a drag-and-drop editor. You can also find newsletter templates and have access to e-commerce options.
Mailerlite Features
The website builder helps you grow your audience and attract people to your site. From there, you can create beautiful landing pages, embedded forms, and popups. Plus, it's easy to manage your subscribers and deliver the best message through segmentation.
Pros:
Granular segmentation available
Organized navigation
Explanation of more advanced functions.
Cons:
Confusing process for approval
Outdated user interface
Few email templates
Prices
There is a free forever account option with Mailerlite, and you can send 12,000 emails and have 1,000 subscribers.
The plans are quantitative from there, so you pay more based on the number of subscribers. It costs $10 a month for 1,000, $15 a month for 2,500, $30 a month for 5,000, and $50 a month for 10,000 subscribers (all with unlimited sending).
Mailerlite Pricing
Who is this for?
Mailerlite uses a guided approach and offers easy-to-understand explanations. Therefore, it focuses more on the email marketing needs of beginners. It still offers advanced features, making it suitable for large businesses.
Good Read: Top 5 Mailerlite Alternatives That Will Wow Every Marketer
2. MailChimp
Mailchimp works well for beginners and experienced marketers alike. It features a combination of amazing features and an organized interface, so you can get up and running quickly.
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Characteristics
Most email marketing tools focus solely on sending and creating messages. However, Mailchimp helps you put your brand online with custom domains and websites.
You can also create better emails with the available design tools and templates. There's even an AI-powered creative assistant to generate custom designs in seconds.
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Automation is also easier. It adds that personal touch without much effort. This helps you reach out to customers at the right time.
Pros:
In-app tips included
Advanced Reporting and Analytics
Email Response Templates
Cons:
More expensive than other Litmus alternatives
Possible navigation problems
Little support at low levels
Prices
With Mailchimp, you get a free forever plan with one audience and 2,000 contacts. You get access to the website builder, creative assistant, marketing CRM, and multiple landing pages and forms.