Another challenge that marketers face is the so-called commodification of things that used to be special, according to Eric. By this he means that things like friendly customer service, good product conditions and fast and good delivery have now become basic requirements. As a result, the consumer is used to convenience, speed and service. If you cannot meet these basic requirements, you are out as a company.
This causes companies to lose a large part of their distinctiveness. With a good service or short delivery time, you no longer stand out. How can you compete with others as a company?
In order to stand out, companies today have to put more effort into communicating with their potential customers. By regularly giving them a 'eureka moment', you can ultimately win the battle against big brands. According to Eric, a eureka moment gives prospects the opportunity to do their work smarter, faster and better. You give them superpowers, so to speak, which allows them to handle their challenges just that little bit better.
The best way to give potential customers superpowers is to create great content. And to make sure that content reaches the right recipient at the right time and in the right way. To do that, a holistic view of the customer is necessary.
This is where the Math Men come in. By using south korea whatsapp number technology correctly, you as a marketer gain extensive insight into the needs and questions of prospects and can map out every contact moment in detail. Handy tools make it easier to follow prospects and connect with them . This way, as a marketer, you can continuously provide your potential customers with small eureka moments, tailored to their specific wishes. Then a 'personal' relationship with your prospects is within reach.
The best way to give potential customers superpowers is to create great content.
Technology is not the solution for everything
For an event with a high tech content, it was refreshing to hear that technology is not always the answer to everything. Of course, as a modern marketer, it is important to stay up to date with the latest developments and not be put off by them. If you keep postponing the application of technological innovations, you will eventually lose your competitive edge. Or, to continue with the words of Sander Duivestein, we live in an age of digital Darwinism. It is a matter of change or disappear.
But technology is not the only way to distinguish yourself as a company. After all, marketing remains human work, because connecting simply cannot be put in the hands of machines. The most important conclusion of MarTech 2017 is therefore: as a marketer, find the delicate line between what a machine can do and what a person is really needed for. Machines can take over more and more tasks from us, but it remains a person who is behind the buttons.