How to start an influencer marketing campaign
The first step is the same as in any marketing campaign: Set your goals.
Some common goals of influencer marketing campaigns are brand awareness, engagement, influencer-generated content, and sales.
Once you’ve set your campaign goal, set a budget. Influencer rates vary, so do some research before reaching out to them.
You can find influencer engagement rates using the Influencer Analytics tool .
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Next, it's time to find influencers in your niche.
Instead of blindly sending cold emails or malaysian numbers spending hours scrolling through social media, simply click on the “ Influencer Discovery ” tab to get a whole list of trusted influencers.
With this tool, you can:
Find influencers by platform and keywords
Filter influencers according to your criteria
View profiles of influencers
Control mentions of your brand
Analyze your competitors' influencer strategy
Professional advice
Use social listening to decide which influencers to work with. Choosing an influencer who is already a fan of your brand can be a huge advantage for your campaign.
Once you've chosen a few influencers you'd like to work with, it's time to get in touch with them.
Here are some tips for writing your initial email: