That these are just the stripped down versions
That you can add little to no design
That you have no functionalities
That it is not suitable for e-commerce sites
I have good news: that is not the case! In the meantime, you can do a lot with AMPs and they are also widely used in e-commerce, for example by Ebay, Zalando and AliExpress.
4. Chatbots
that by 2020, customers will conduct 85 percent of their relationship with a brand (without human contact) . I have to admit that this prediction scares me a little as an SEO specialist and a human being. I can’t imagine it yet. But you can definitely see a clear trend in the popularity of chatbots.
Also read: Chatbots: the most interesting applications for your organization
chatbot
The idea of chatbots is becoming more and more accepted and they are becoming more common. For companies, chatbots offer many advantages:
Easier to train
Always available
Easily scalable
More efficient
Cheaper
Chatbots can become important for SEO, because they contribute to more social proof and better references for your company. Where reviews are now very important, interaction with the chatbot australia whatsapp number list can also provide a good experience with the company. In addition, they can also improve the user experience, which we just saw is so important. Finally, chatbots can serve as a feedback tool for SEO and CRO. A chatbot can of course ask for feedback in the customer journey.
Although chatbots are becoming increasingly popular, they are not yet standard. Many chatbots are still too basic and not really usable for the visitor. A tricky point, because that is how you detract from the user experience. In addition, there are a number of thresholds for SEO. For example, the content that a chatbot uses is usually in a database, which means that it cannot be indexed. This means that a focus on normal SEO optimization remains essential for now. This can certainly change in the future.
We need to experience what kind of influence this trend will have on online marketing and on the customer journey. I think that these kinds of trends are increasingly forcing us to look at online marketing broadly instead of just SEO for example.
There are already companies that use chatbots in a good way, such as Bag to School. Here a chatbot helps you to choose a new bag.