How does your podcast stand out from the thousands and tens of thousands of french email address list podcasts that already exist and then how do you stand out from other pieces of content that you could do? I think in terms of having your podcast stand out from others is finding that white space. For me, it was all about women’s voices. It is hard to find podcasts or even channels where we can hear seemingly ordinary women talk about their great successes. And I personally felt like you had to be the Cheryl Sandbergs of the world in order for your story to be heard.
And that’s not what I wanted. You know, there’s so many amazing women doing these things and it’s extremely relatable because it’s literally your neighbor or your friend or your sister or whoever. Where it’s extremely relatable and you look at them and you hear those stories and say, “you know, she can do it, I can do it too”. Versus hearing Christina Tosi’s story where you’re like, “okay well, obviously she started Milk Bars, she’s a genius”. And so I think it’s finding that white space and how to be different in terms of how to stand out from other content formats.