A4 due to the operation

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If events “fall off”, this can negatively affect the training of advertising campaigns and their effectiveness. Of course, there are many ways to make sure that events are working correctly, but one of the easiest for basic conversions is to compare data from GA4 and CRM systems or site admin. Of course, there will still be a small difference.

Usually, GA4 has a little less data than korea telegram CRM, on average by 15% if you work in Ukraine, and about 30% if you work in the EEA market. In the first case, the difference appears due to blocking the sending of data from the "front" of the site to Gf browser extensions (for example, ad blockers) and restrictions on the operation of analytical codes in incognito modes of popular browsers.



In the case of the EEA, an additional percentage of the difference is provided to you by the well-known consent banner: some visitors will refuse you from collecting their data. In any case, if the percentage of deviations between GA4 and CRM / admin data exceeds the percentages I specified, this may indicate potential problems. If you have more conversions in GA4, this most likely indicates the presence of duplicate events.