Use numbered lists
Places that need to be emphasized should be bolded
Then, integrate multiple media content into your written content. This will help supplement your website content and keep people interested in your website.
8. Fix Broken Links
Navigation is important, but anything that hinders your japan phone number ability to navigate a site is a problem. That's what broken links can do.
Fix any broken links on your site (any link that isn’t working properly)
Add internal links throughout your website and in every article, blog post, or content. This keeps people on your website instead of leaving it.
9. Display awards and testimonials
Your website needs to prove to readers and the search engines themselves that you’re worth their time. To do this, you need to meet Google’s EEAT guidelines. This stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Testimonials do a great job of this.
Incorporate real customer reviews into your website
Include any referral data that supports the opinion, such as the person's name and city
Try to make the recommendations directly related to the content (or area of practice) on that page.
10. Create a compelling call to action
You've hooked your readers on your site. Tell them specifically what to do.
Integrate web forms so people can get the information they need by just filling out a few lines. Place these forms above the fold and only require filling out a few fields.
Make sure your company’s phone number and email address are always clearly visible on your website.
Enhance your call to action with actionable copy and phrases that help create a sense of urgency. Create a list of a dozen CTAs and choose the ones that perform best.
11. Conduct A/b testing
To improve your landing page conversion rate, consider A/B testing. Also known as split testing, this method allows you to try different strategies to see which one works best.
Consider different colored CTAs.
Consider using different terminology on your website.
To get higher conversion rates, switch up your content type.
Improve your value proposition by comparing multiple options and how people respond to them.
Including pricing data (or not) depends on how you get more results from your clients (e.g., free consultations, no-win-no-fee strategies).
Keep making incremental adjustments through A/B split testing to see better results over time.
12. Organize your website
Now, take a few extra steps to increase conversions by removing things that are distracting or annoying:
Reduce the number of options in your page menus so they have fewer options to choose from.
Remove distracting content from your website, such as claims, tools, or videos that are not directly relevant to potential customers.
Think about how user behavior reflects the various features and tools on your site – if people aren’t using something, why and should it be there?
13. Track how users interact with your website
Get into the minds of your visitors and see how they actually interact with it.
Make sure your value proposition is clear for the submission form. “Contact Us” has no value because it doesn’t contain any exclusive benefits. Why should they click on it?
Use website analytics tools to find out which parts are performing well.
For example, in an e-commerce site, we often look at abandoned carts – people putting items in the cart but never completing the checkout process. On a law firm site, we want to understand where in a process people are dropping out of the customer journey. Google Analytics and other tools can reveal this, allowing you to make informed adjustments.
14. Publish your results online
You provide proof of what we actually do.