These are the main forms of guerrilla marketing. However, other forms are also commonly used. These include:
Viral marketing
Stealth marketing
Ambush marketing
Pop-up retail
Ambient marketing
By their very nature, guerrilla email list providers in germany marketing campaigns are unconventional. Due to this, they are incredibly difficult to measure accurately. For instance, if your sales go up, how can you tell this happened as a result of your guerrilla marketing campaign, rather than one of your other ongoing marketing strategies?
Knowing which of your marketing activities is succeeding and providing the best ROI is incredibly important. Thankfully, with guerrilla marketing, a number of different metrics can help you uncover the effectiveness of the campaign. Using these metrics, you can then compare the ROI of your guerrilla marketing campaign against your other efforts, such as your email marketing campaign or your pay-per-click (PPC) strategy.
Different metrics you can use to measure your guerrilla marketing campaign
The exact metrics you’ll track as part of your guerrilla campaign will depend on the nature of the campaign itself. For example, if much of your campaign is online, then website traffic will be an important metric. Conversely, if you’re running an outdoor guerrilla marketing campaign near a physical store, then footfall is likely to be a more reliable metric.