In the energy sector: aggregating meter readings to individual gas or electricity contracts and then aggregating contract values to a total customer value.
Email clicks aggregated to email list uk a customer total, allowing a digital engagement score per customer to be calculated.
Recency, Frequency and Monetary (RFM) value aggregations.
Aggregation-based derivations
Based on each company’s business model, the marketer will soon identify dozens if not hundreds of new variables, which can then feed into the analysis process to create meaningful insights. to drive your decision making and your marketing success.
The Apteco approach
Rather than rely on a fixed data model and fixed pre-defined insights, Apteco takes a different approach and supports a completely flexible data model, allowing easy addition of new data sources and variables.
With over 200 out-of-the-box functions (and new ones being added all the time), the marketer can quickly start carrying out easy and fast marketing calculations from the source data and convert these to new permanent variables that can provide powerful new insights to drive your marketing communications.