However, 9,353 kilometers away from Paris, Yiwu has already felt the dividends of the Olympic Games. A bracelet merchant in Yiwu International Trade City who did not want to be named said: "If you come to Yiwu to check the goods offline now, you may be regarded as a novice." He pointed out that factory orders have been scheduled until May, and it takes about a week for the order to arrive, and more than a month to be delivered to France, so the earliest foreign customers began to place orders after the Spring Festival.
Invisible Orders
As the world's largest comprehensive sports event held every four years, the Paris Olympics has kept Yiwu merchants busy since the Spring Festival. According to Yiwu Customs data, from January to February this year, Yiwu's exports to France reached 540 million yuan, a year-on-year increase of 42.1%, among which the export of sports goods increased by 70.5%. The export of sports goods to the EU reached 180 million yuan, a year-on-year increase of 62.5%.
Different merchant experiences
Although data shows that Yiwu has seen a surge in sales due to the Olympics, most merchants have chosen to keep a low profile. In addition to the wristband merchants mentioned above, the reporter visited six other merchants where cheering wristbands can be ordered, and they all said that the Olympics had little impact on their business.
Yiwu merchants have different feelings about the Olympics, and there may be many reasons. In addition to copyright and peer competition, changes in the international economic environment are also an important factor.