How to Grow Your Blog Test with Paid Advertising
While we’re all about growing your blog traffic as organically as possible, I can’t deny the power of paid advertising as a way to experiment and learn.
If you’re lucky, you may even dial in a paid acquisition process that’ll help increase your blog’s overall exposure and conversion rates.
When you have a particularly high-converting page that you want to promote, take advantage of a Facebook ads campaign, Pinterest promotion, or Google AdWords to drive your target audience to that page and see which channels convert best.
8. Take advantage of Pinterest
How to Grow Your Blog Be Active on Pinterest
Pinterest is very quickly becoming the secret weapon for bloggers looking to grow their blogs.
Often mistaken as a place for middle-aged housewives to share their latest recipes and DIY projects, you’ll be surprised at how powerful Pinterest can be to help grow your blog once you look past its surface.
Pinterest outshines its other social media cousins in its ability to generate a higher ROI, with one study finding that marketing on Pinterest produces 380% greater sales than your average digital marketing campaign. As if that wasn’t enough, the average Pinterest post is also 100 times sharable than your average tweet, and according to Tailwind, the average lifespan of a pin is at least one week, whereas content on Facebook lasts only 80 minutes.
Take advantage of Pinterest by creating eye-catching images of your blog posts, and share it to relevant boards and groups to grow your blog.
How to Grow Your Blog Kim Garst Pinterest Board Example
Just look at how social media marketer Kim Garst uses her Pinterest board to share her free australian email leads posts and grow her blog in a visually appealing manner.
9. Drive more traffic from your email marketing
How to Grow Your Blog Email Signature Line
While most bloggers already know the power of email marketing and the importance of capping off marketing messages with a strong call-to-action, chances are you’re still missing out on a prime piece of email real estate for driving traffic toward your blog.
Your email signature.
Forget about using your email signature as a basic means to share your quick contact information.
Instead, start utilizing your corporate email signature as a way to actively grow your blog and promote your latest content. Whether you’re emailing a client or a potential lead, including a link to your blog posts is a great way to spread your brand awareness and show off your knowledge and expertise.
You can even take it a step further by creating a strong CTA for your best-performing (or highest-converting) content as a way to generate direct conversions.
How to Grow Your Blog with Your Email Signature Links
For example, check out how the email signature above contains a CTA for recipients to join a free webinar—an activity that many bloggers employ to grow a blog.