How many times have we been on a website where to read the article or download the white paper we have had to add our details in to register our interest? And how many times email list providers in france has the registration process taken so long that by the time we receive the confirmation email, we have forgotten what we went to the site for in the first place.
As marketers, we are told that our communications are used to converse with the customer, to build relationships and inspire to make purchase decisions with us over anyone else. With this principle in mind, it would a very tedious conversation to be had if the responses came every other day when the customer question was in the here and now.
We have all got that friend that doesn’t reply for days... and you have 2 choices - you brand them as the most that this is just their way and when you do see them,
the time is quality time and that makes up for it. For a brand though we are very rarely categorised into the latter - why would we - it would be very hard for us to meet every individual’s expectation of quality time.