So when I first started talking

[hasan018542]

If you've got the Recipe Keeper app, it will see, oh, yes, you've got a schnitzel recipe in the app. I'm going to pull that out. It might see that your mom sent you a message on Facebook about the best way to make schnitzel, so it will pull that out. This is stuff that Google can't do. Google can't look behind the curtain into your "private" databases. Over the last few years, I think Apple have been playing a slow game, laying the pieces to move towards this mobile native sort of experience.


about this research in mid-2022, at the uk mobile phone database SearchLove Philadelphia conference, I predicted that Apple would move the search field onto the iOS home screen in order to try to change user behavior and push them towards doing this mobile native sort of search rather than having users go into a web browser to do a search. Then a couple of weeks later, Apple announced they were doing exactly that, and that rolled out in iOS 16.


September 2022 Apple made it so that the search field is right there on your home screen now, trying to push people towards doing this sort of search. What that means for us as SEOs is yet to be seen, whether they move in this sort of direction, but all the pieces seem to line up. If you've got an app, this is definitely something that you should be thinking about. Otherwise, we should all be thinking about what this means for us over the next couple of years as Apple try to shift the user behavior.


What that means is still to be seen. Thank you so much. Get Your Team Ready for a Productive Year — Next Level Moz Tools | SEO Tools Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it comes to productivity and standardizing processes, but there are definitely a few steps you can take to mitigate them.