CTR manipulation is a popular technique used by many SEO companies trying to gain an edge over their competitors. Both on-page and off-page strategies only go so far. When it comes to ranking #1 on Google, user engagement is key when fighting for the top position. Backlinks and longer content aren’t always the solution, so what else can you do?
In this insightful article, Osborne Digital Marketing founder Ronald email list australiaOsborne put a CTR manipulation tool to the test to determine if it would help ranking position. For the purpose of testing, four keywords were chosen to be the focus of this analysis. Two SEO tools were used, Rankertracker was used to monitor each keyword on a daily basis and compare it to the results reported in the CTR tool. SERP Empire was the tool used to perform the CTR manipulation. SERP Empire is a promising CTR tool and was chosen to be used as the primary tool.
What is CTR manipulation?
Before we get into the breakdown of testing variables, it’s important to make sure you have a solid understanding of CTR manipulation. Click-through rate (CTR) manipulation is the process of using “bots” to click through to a page on a SERP. The intention of doing this is to push up the position of the displayed page. As an example, let’s say you’re trying to rank for “ SEO for Lawyers ” and you’re stuck in position five. You have the same backlinks as your competitor and your article is the same length along with perfect optimization. What else can you do? Well, that’s where CTR can be used to help push you higher when nothing else could.
Google has never claimed that user engagement is a ranking factor, but we all know that what Google says and what it does are two different things. A few years ago, Bing stated that “user engagement and click-through rates are ranking factors.”
How to manipulate CTR
There are many different ways that you can perform CTR. You can create a custom python script and have it run in a browser, or you can use some of the well-known tools like CTR Booster and Awesome Traffic Bot. These systems ran on your desktop and opened your browser, basically using your own computer to run the program. However, recently, there have been more and more online options popping up. SERP Empire has started to gain some traction in the SEO community. They are changing the game. Before you had to set up these desktop tools, buy proxies, dig into the settings, and make sure it was working properly. Whereas these new online options cut out all the extra costs.