In this niche, we are interested in search advertising canada whatsapp number in Yandex.Direct and Ads. As our experience shows, text and graphic ads in Yandex and Google media networks do not show high efficiency and are used mainly for retargeting. We set up retargeting, but very precisely. After the launch of the advertising campaign, you need to carefully monitor the effectiveness of retargeting for each service and turn it off where it does not bring the desired number of applications.
The design of ads is done according to general principles. We fill in all quick links. We fill in contact information. Each ad should contain a concisely formulated offer. In our case, the most convertible offers will be payment installments and an appointment for a free consultation with a specialist. These options should be in each ad where possible.
Dentistry is a topic where placing your ads on competitors' branded queries gives good results. Contextual advertising allows you to track the geography of users. You can see from which area of the city people most often contact us on the topics we are interested in. This data will be useful when placing outdoor advertising (billboards, video screens on city streets).