Implementing new ICT systems such as a new CMS, cash register system or adding a web shop to the website is not done even though it is clear that they can contribute to the achievement of business goals.
When Netflix suddenly started restricting password sharing indian whatsapp number and use of the same account after years, its customer base remained surprisingly stable. Even though customers had to start paying an extra fee, they did not look for another streaming service.
When you go to a restaurant you frequent and, despite looking at the menu all over again, you choose the same dish as always.
Sticking to the same marketing approach for a long time. For example, we often see companies investing only in performance channels (SEO - SEA) because this has brought a lot of growth in the past. However, the growth that this can bring is limited; there will eventually be a need to invest in brand building as well.
Using the status quo bias to your advantage
As an organization and entrepreneur, you are constantly on the move. Under the influence of globalization and digitalization, changes follow each other ever faster. Move along and consider the status quo trap:
Make switching as easy as possible for customers who want to switch to you. Make sure there is as little hassle as possible for the potential customer and communicate this clearly.
Always establish clear, quantifiable requirements before entering into a major partnership. That way you can rationally assess partners and determine if something needs to change. Of course, you are free to deviate from them if circumstances call for it.
Renew collaborations or subscriptions automatically. This raises the barrier to switching and it is then easiest to just stay.
Are you an established name in the market where many new players are emerging? Then use reliability and proven quality in your positioning and communications. This positions you as a stable and reliable choice, or status quo.