1. Which tool is best for competitor analysis?

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1. Which tool is best for competitor analysis?

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2. Site Explorer
ahref's Site Explorer competitor monitoring tool website screenshot
Pricing: From $99 per month, or free limited access

No. of competitors: You can track up to five competitors

If you’re on the hunt for a robust competitor analysis tool, the Site Explorer tool from Ahrefs has you covered. This tool offers several integral competitor insights, including top-ranking content and keywords for your top five industry rivals.

With Site Explorer, you can dive deeper into organic search metrics, including search volume and projected traffic, revealing specific keywords to target in your upcoming campaigns. It’s great for boosting your SEO efforts.

You can also size up your competition’s backlink profiles to see which sites they’ve obtained inbound links from and the type of content related to those links. Using this information to improve your backlink strategy and outreach can significantly impact your search engine rankings.

3. Semrush
Semrush competitor monitoring tool website screenshot
Pricing: From $129.95 per month, with a free trial available

No. of competitors: You can track up to five competitors

Similar to Ahrefs, Semrush is built for competitor SEO and traffic qatar cell phone number tracking through its Organic Research, Keyword Gap, and Traffic Analytics tools. But there are a few more neat features at your disposal when you opt for their competitor monitoring software.

Semrush’s Market Explorer offers the ability to extract various reports, including an audience report. The audience report provides critical data related to your competitors’ target audience, which you can use to enhance your audience segmentation and targeting.

To evaluate your competition’s paid search ads, Semrush offers its Advertising Research tool. This tool exposes vital information about what your competitors spend on ads, how successful these ad campaigns are, and which keywords these ads target.

With Semrush, you also have access to the Backlink Gap tool for backlink profile analysis and the Social Tracker tool to monitor activity on social media.

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4. MailCharts
MailCharts competitor monitoring tool website screenshot
Pricing: From $149 per month or free basic access

No. of competitors: Over 2500 brands and 100 industries to choose from (pre-defined)

Email marketers rave about MailCharts and its unique email marketing analytics capabilities. As a specialized to
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