What is the Click and Collect Model?

[robiulhasan]

I highly recommend setting up specific funnels for particular products or product categories to get more granular and actionable data.

The next step is to begin building a strategy to reduce shopping cart abandonment and recover sales. We offer a complete cart abandonment audit for free. We'll deliver annotated screenshots of your checkout process, along with next action steps. Get it for free here.

Click and Collect is an omni-channel retail strategy where shoppers buy online and pick up in store.


Currently, the model is more prevalent in Europe - espe cell phone list cially France and the UK. However, as US retailers continue to become more customer centric, they are adopting click and collect functionali ty.



Companies are implementing this model in three main ways:

Customers pickup items at a third-party location such as 7-11 or dedicated shops.
Designated stores are selected by customers where they can pickup items.
Customers pickup from a centralized click and collect hub, such as an outdoor drive through.
Lastly, Click and Collect goes by a few other names.

BOPUS: Buy Online, Pick Up in Store

BOPIS: Buy Online, Pickup In Store