Dependent Form Fields make it easier to capture more information from prospects as they complete your form and help keep forms short visually. They are fields that show in forms only if a certain value is entered in another field. For example, if a prospect selects their industry as Engineering’, an additional field may appear asking for their manufacturing type i.e. Mechanical, Aerospace, Electrical, etc.
If you’re targeting a really specific group of people then it’s a no-brainer that when they identify themselves on a form, you should be thinking about the next steps. Asking where they heard about you if they’re interested in receiving your newsletter, or if they’d like to schedule a call are all good ways of using Dependent Fields too.
8. Link Automation Rules honduras dialing code to landing page views
As marketers, we are the first to know when prospects lose interest in us. They stop opening our emails or answering sales calls, for example. But we rarely know when they become interested again. Automation Rules can fix this.
Use Automation Rules and Tags to pick up returning prospects by linking them with landing page views, and jump on any Opportunities straight away by notifying their assigned user and sending them straight into a tailored nurturing program.
Landing page automation rule
9. Give your sales team insights by logging page visits
Take a trip to Admin > Automation Settings > Page Actions > Add Page Action. Here you will not only be able to set up automation for when a prospect visits a certain URL, but you’ll be able to mark it as a Priority Page’. This means that if a prospect visits a Priority Page’ it will be shown within their prospect profile separately.
Screenshot of prospect activities
Has a high-grade prospect viewed detailed product specs or spent time on an FAQs page? This information can be handballed to the sales team to help them engage with leads with the most relevant and personalised conversation.
It’s even possible to use Page Actions to update a custom Page Visits’ field for prospects, allowing you to see precisely how many times a prospect has visited your website, in total. Given multiple visits is a good indicator of interest and potential intent, this combined with priority pages can be an automatic way to surface, nurture, and sell to prospects.