Priming often plays an important role in companies with recognizable brands. Priming can be a hidden factor influencing consumer decisions. A simple yet powerful technique, if applied correctly:
With your ads, create a certain positive emotion and association that can encourage people to buy the product. The priming effect here makes people think positively about the product.
Use scents or music to get people to act a certain way. For example, people buy more French wine when hearing French music (North, Hargreaves & McKendrick, 1997) and leave their (work) place cleaner when smelling a subtle lemon scent because they already associate lemon scent with cleaning (Holland, Hendriks & Aarts, 2005).
Pay attention to your use of words. Choose specifically iran mobile number code those words that might prompt certain actions or thoughts at a later time. Also use these words consistently in emails and newsletters, for example. Think about emphasizing 24/7 accessibility, help if you can't do it yourself or contact with real people if you want to make people feel instantly familiar later on when seeing your brand.
Resources
Bargh, J. A. (2014). "The historical origins of priming as the preparation of behavioral responses: Unconscious carryover and contextual influences of real-world importance." Social Cognition, 32 (Supplement), 209-224.
Chartrand, T. L., & Bargh, J. A. (1996). "Automatic activation of impression formation and memorization goals: Nonconscious goal priming reproduces effects of explicit task instructions." Journal of Personality and Social Psychology, 71(3), 464-478.
Holland, R. W., Hendriks, M., & Aarts, H. (2005). "Smells like clean spirit: Nonconscious effects of scent on cognition and behavior." Psychological Science, 16(9), 689-693.
Lashley, K.S. (1951). "The problem of serial order in behavior." Jeffress LA, editor. Cerebral mechanisms in behavior: The Hixon symposium. New York: Wiley, 112-146.