The PED is the strategic compass, which guides the drafting of an editorial calendar like maps trace the routes on a journey to discover content. But what are the mistakes to avoid when building an Editorial Plan? We talked about it in this article
The Editorial Plan, which differs from the Editorial Calendar , allows us to monitor the progress of our strategy and verify whether any interventions are necessary along the way . However, there czech republic phone numbers are some common mistakes that can compromise the effectiveness of the plan. Here are the five mistakes to avoid and why it is important to pay attention to them!
Mistake 1:
An editorial plan isn’t set in stone. If you treat it like an immutable document, you risk missing opportunities or ignoring important feedback.
Trends change rapidly , we know this by now, and the same goes for the needs of the public.
It is essential to listen to the people who interact with our content to understand what works and what does not.
Equally important is to use real-time dates or events that are consistent with the positioning we want to build tips on this : every month on the official Marketing Espresso channels we publish " the dates to remember for each SMM ".