3. McFIT has decided to buy all the advertising spaces of the Gazzetta. The question arises spontaneously: do newspaper clippings for promotions still work?
When we conceived this campaign we didn't know exactly what impact it would have. We set ourselves the goal of collecting 1,000 vouchers throughout Italy, but in the end czech republic reverse phone lookup we collected more than double: 2,465 people showed up with the completed puzzle.
The key to the success was the promotion on social media, which significantly amplified the reach of the campaign. We knew that regular readers of the Gazzetta would not be enough to reach significant numbers, so the combination with Influencer videos played a fundamental role.
4. Let's touch on a crucial theme, that of values. The campaign is also an invitation to take care of yourself. What were the main values that guided McFIT in the campaign?
The concept of “Cut Out Your Time” had a double meaning. On the one hand, it was an invitation to physically carve out time to play the game, going to the newsstand, cutting out the puzzle, and then taking it to the gym.