Creating a conversion campaign on search and in YAN

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After you have configured the conversion and launched traffic from Yandex.Direct, certain data should be collected. To increase the efficiency of the conversion campaign, there should be enough of these statistical indicators to maximize the efficiency of the campaign. It is good if there are 500, or better yet, 1,000 clicks and more than a dozen conversions - you can start working with this information.

The first step is to transform the campaign on "Search". To do this, open the "Report Wizard" tab and set the selected research period (4-5 months will be enough). Next, specify "Display conditions" and "Ad number" in the sections, and "Conversion" in the columns.

After this, a report is generated and the data is sorted by the number of interactions. The ad number and keywords that led to the conversion will be displayed here. This can be done through the form in Excel or by searching by ad number in Direct Commander. When new campaigns have been developed, you can increase the rates in the table so that there are more ad impressions in Yandex.

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Alexander Kuleshov
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The same actions are carried out in YAN. If you have created several campaigns, then you need to display conversions for all of them, select ads that contain the corresponding keys and arrange them in a special campaign, where the rate will be increased (but you should not immediately raise the bar by 2-3 times, this will not bring results).

Conclusion : for Yandex.Direct to work effectively, it is necessary to create special conversion campaigns. This will increase the speed of delivery of applications to the consumer, but will also require additional investments.

You need to think in advance whether you can increase the budget. If the company has good margin indicators, then it is worth spending money on it. Otherwise, carefully assess your capabilities.