Segment your database based on the criteria you defined earlier. For example, you might create groups such as:
Existing customers who purchased in the last 6 months
Leads who downloaded your latest ebook
Segmentation allows you to send highly relevant messages tailored to each group’s needs.
Step 4: Clean and Verify Your Data Regularly
Maintaining data accuracy is crucial. Outdated or incorrect information leads to bosnia and herzegovina mobile phone number list wasted marketing efforts and can damage your sender reputation.
Use tools like NeverBounce or Experian to verify emails and phone numbers.
Remove duplicates and inactive contacts.
Update records based on customer feedback and engagement.
Step 5: Personalize Your Marketing Campaigns
With a targeted database, you can personalize content effectively. Personalization can be as simple as including the recipient’s name or as advanced as recommending products based on past purchases.
Personalized campaigns typically see higher open rates, click-through rates, and conversions.