Although digital transformation has seen gradual growth, starting in 2020 it stopped being an option and became the way to deal with the pandemic. While some companies had the resources to make the change, others had to adapt quickly to get customers online and with the tools they had at their disposal.
Currently, the number of internet users is growing by 4% worldwide. In addition, a Zendesk study on sales shows that:
Half of customers are more informed today than in previous years;
38% of customers prefer to make purchases online .
Online consumer behavior has changed and today they not only use the Internet to make purchases, but also to obtain information and compare options before making a purchase.
If you are wondering how to get clients on the Internet in this new context, in this post we will tell you:
How to get clients on the Internet;
How to get clients through the Internet with 8 strategies;
What is the best way to get clients on the internet?
Ready?
How to get clients on the Internet?
If you're not sure how to get clients online, start with the first step: create a complete and integrated online presence.
You need to have a website, no doubt about it. But you also need to complement it with strategies that integrate marketing, sales, and customer service. The current business environment focuses on providing customers with a good experience, from start to finish.
Don't know the impact customer experience has on sales? Read our guide on customer experience and discover how to use it to boost your business.
Next, we will look at strategies that address your question: How to get clients on the Internet?
How to get clients through the Internet with 8 strategies
1. Identify the ideal client profile
The ideal customer is someone who understands the value of your product and is willing to pay the price. That's why it's important to understand their tastes, needs, habits, and behavior on the Internet. For example, what channels they use to communicate with companies, what social networks they use, etc. To know how to get customers on the Internet, make sure you learn how your prospects behave and create strategies around that profile.
Don't know how to identify it? Follow these 5 steps to define the ideal client .
2. Attract your customers with digital marketing strategies
Everything that is pursued, escapes. That is why intrusive marketing to get clients is a thing of the past. With prospects looking to get information and compare options before making a purchase, focus your marketing strategies on attracting them with valuable information. Inbound marketing is the perfect ally for this strategy as it focuses on attracting leads through valuable content and converting them into clients.
Learn in depth what Inbound marketing is and apply it to your strategy.
4. Encourage interactions on the Internet
Interacting with prospects who come to your website is the best way to get clients online. Offer interaction options in exchange for information. The best-known examples are downloadable material - such as ebooks - or online tools - such as online quote generators.
When a person downloads or uses the online tool, they share their data with your company. This information is key to your customer acquisition strategies .
5. Intuitive and fast website
What is the relationship between your website and knowing how to get clients online? Simple, if we talk about technological innovation, we cannot ignore the proper functioning of the website where your prospects will browse.
Did you know that if a page takes more than 3 seconds to load , half of the people will leave the site?
A fast and easy-to-use website sets you apart from your competitors and keeps your prospects on your site longer, increasing the chances of them becoming customers.
6. Free trial
This strategy works especially well in the tech world, as it is possible to create a limited or temporary version of the product you are selling so that prospects can experience it and learn about its benefits. It is also a good way to receive and pay attention to feedback from those who use it in order to improve the product.
Use this test and you will see how getting clients on the Internet can be easier than you think.
7. Customer Reviews
Saying that 92% of consumers read online reviews when considering a purchase is reason enough to pay attention to this strategy. Furthermore, 95% of consumers are influenced by reviews , regardless of whether it is a positive or negative validation.
Make sure to dedicate a space indonesia phone numbers on your website for customer reviews. This way, your prospects can develop trust in your brand through feedback from those who have already experienced your service. In fact, if you use the strategy above and offer a free trial, you can publish the reviews that those customers leave based on their experience.
Do you know how to get clients through social media and why you should do it? Social media has gained strength in e-commerce and it is now impossible to think of a strategy to get clients without involving them.
Statista shows that there are 3 billion users using social media . Our lives are spent on social media and shopping is no exception. Let's take a quick look at how to get customers through social media and increase sales:
Offer valuable content in a simple and direct manner . Unlike a blog, social media focuses on short, precise information about product features or functions;
Make sure you stay active by updating interesting content regularly;